"I went into Michael's class knowing I liked making ads, I came out of it knowing I have to. He created a collaborative environment and gave me the basics of creative advertising- everything from how to approach a product, how to sell a product, and how to have fun with a product, making it not just something you have to sell, but something you're passionate about. I learned not only what needs to be in my book, but got some great advice on what I need to wow potential employers instead of just my parents. If you do everything you're asked to do throughout the course you'll be on your way to creating a great book and having a mentor who is really interested in your success." Allie W.

"The classroom environment is laid back, so it's easy to fearlessly share crazy ideas." Will G.

"Michael's unique ability to analyze a branding situation from all angles allows him to give students immediate feedback." Adrienne E.

"Michael has a knack for teaching his students to adopt their own strategic way of thinking." Billy S.

"Michael got me really excited about advertising. His enthusiasm is contagious, and his teaching style is irreverent and hilarious." Will G.